Dior

An immortal symbol of elegance, perfection and luxury. Dior, one of the most exclusive French fashion brands, was founded in 1946 by the famous Christian Dior. Today Dior has not only haute-couture fashion lines, but also luxury leather goods, accessories, shoes, jewellery, watches, fragrance and beauty products in their portfolio.

Christian Dior was born at the very beginning of the 20th Century in a family of a fertiliser manufacturer. Before he became one of the most influential fashion designers in the world, Dior studied international affairs and diplomacy and later ran a small art gallery. Immediately after the war, he opened his own fashion house in Paris, became famous by creating what amounted to a revolution in women’s fashion (the legendary “New Look”), and progressively spread his empire over more than fifteen countries. His brand is still a synonym of everything elegant, feminine and beautiful, even though Christian Dior himself has died more than sixty years ago.

Dior entered the world of perfumery in 1947 with Miss Dior, named in honour of Christian’s sister Catherine. The cypress-floral composition quickly became popular and revolutionised the whole perfume business. To this day, the brand has launched over 150 fragrances designed by many world-renowned perfumers.

One of the brand’s most famous line is the infatuating, mystical Christian Dior Poison. It’s not much of a stretch to say that since its creation in 1985, the Dior Poison perfume has become a legend, mostly thanks to its unparalleled combination of spicy, fruity and woody notes. Another popular line is the Fahrenheit collection designed for men. The first perfume in this line, Dior Fahrenehit for Men from 1988, is a scent combining woody and floral notes with musk, while one of the newest additions called Fahrenheit Le Parfum Dior for men (2014) represents a more intense variation on the characteristic harmony of contrasts.

Christian Dior’s desire to make women happy by making them beautiful is reflected in the brand’s beauty products. That’s why Dior’s beauty range tends to be twice as effective as that of other companies. Immediately after application, the products make your skin look more beautiful, and with repeated use the active ingredients enter deeper into the skin layers, achieving substantial and long-lasting results. Whether you choose one of the large selection of moisturisers, face masks or serums designed for various purposes, pamper your skin with nourishing, slimming or shaping body care, or treat yourself to the most perfect skin cleansing products available, you will always get top quality, amazing results and a luxurious feeling after just one application. And don’t forget Dior’s beauty line also caters to men.

One of the things that make Dior so unique is the brand’s ethnobotanical approach. For decades, its experts have been selecting herbs and plants with rare properties, cultivating them and using them to distill natural ingredients with unique cosmetic potential. Dior also uses its own meticulous manual technologies, and employs top-of-the-field scientists who use the best of current discoveries to keep with the brand’s philosophy: To give the skin beauty and youth in the most lasting way possible.

The Dior makeup line offers a great selection of high-end products for the perfect makeup look. It’s created by a team of brilliant makeup artists and stylists who work in the backstage of fashion shows, and it’s always both decidedly current in its style and timeless in its quality and effect.

Be it makeup inspired by catwalk looks, high-quality skin care, or fragrances that always stand the test of time, Christian Dior has enhanced the world of beauty through countless luxury products. Dior, one of the most stylish and respected brands of all time, represents a magical union of fashion and beauty. 

“I create so that each and every woman is the most beautiful.” (Christian Dior)