About Byredo

Byredo is a Swedish brand of distinctive niche perfumes, behind which stands an extremely distinctive person – Ben Gorham. Ben was born to an Indian mother and a Canadian father, and grew up in Toronto, New York and Stockholm. He studied art, but a chance meeting with the perfumer Pierre Wulff convinced him to devote himself to creating fragrances instead of painting. He was inspired by the memory of a trip to his mother’s home town in India, where he discovered a love for the aroma of spices and incense. He linked these oriental scents with Nordic minimalism and, with the motto “Less is sometimes more”, he refers to his Scandinavian roots. In 2006, he laid the foundations for one of the most progressive niche perfume brands today. Diptyque fragrances are distinguished by their pure, simple compositions which can highlight individual ingredients perfectly. Byredo perfumes are just as exceptional as their creator. Envelop yourself in modern and minimalist yet distinctive fragrances.